Preheat the oven to 350F. Butter and line two 8-inch cake rounds with parchment paper. Dust with gluten-free flour, tapping off any excess. Set aside.
In a large bowl, whisk together the gluten-free flour blend, xanthan gum (if using), cornstarch, baking powder, baking soda, and salt. Set aside.
In a separate bowl, whisk together the sour cream, whole milk, and strawberry reduction until combined. Set aside.
In the bowl of a stand mixer fitted with the paddle attachment, add the softened butter. Mix until the butter is smooth.
Add the granulated sugar and cream together for 3-4 minutes, until light and fluffy.
Add the eggs one at a time, mixing in between each addition. Mix in the vanilla extract.
Add about 1/3 of the gluten-free flour mixture to the bowl, mixing just until combined. Scrape down the bowl and add 1/2 of the strawberry sour cream mixture and mix until combined.
Repeat with 1/3 of the gluten-free flour, remaining 1/2 of the strawberry mixture, and finish with the last 1/3 of the gluten-free flour mixture. Mix just until no more streaks of flour remain, being sure to scrape down the sides and bottom of the bowl as needed so that everything is combined.
If desired, add red food coloring until it has reached the level of pink that you want. Some of the pink color will bake off so add just a shade or two darker than desired.
Pour the strawberry cake batter into the two prepared cake pans.
Bake at 350F for 28-33 minutes, until the cake is cooked through. Check for doneness by inserting a toothpick or cake tester into the center of the cake. When removed, a few moist crumbs should be on the toothpick.
Let the cakes cool completely before frosting with strawberry buttercream.